Rafael Borges
I design digital products that turn uncertainty into clarity. My work helps companies solve real problems and unlock measurable business results
A 40% growth in insurance adoption was achieved by rethinking how protection options were presented. By applying behavioral design principles like framing, nudges and the decoy effect, I transformed a complex and confusing decision into a clear and confidence-building experience.
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I am a Product Designer focused on turning complexity into clarity. I have worked across travel, mobility, e-commerce for B2B and B2C platforms, often designing flows with many rules, variables and operational constraints. I enjoy understanding how systems work and shaping experiences that feel intuitive for users and efficient for the business.
My background includes redesigning critical booking flows, launching complete digital journeys and helping offline services transition into scalable products. I bring structure and strategic thinking to every project, supported by experience in Design Systems, Product Psychology and AI-assisted workflows that help me explore ideas faster and make better decisions.
I have strengthened my leadership by guiding cross-functional teams and teaching aspiring designers. From instructor roles to collaborating with engineering, product and operations, I learned how to simplify complex ideas and communicate clearly.
Outside of design, I find inspiration in travel, movies, salsa dancing and the ocean. These experiences shape my curiosity and the way I solve problems.
I am motivated by work that combines complexity, clarity and impact, and I enjoy partnering with teams to create thoughtful experiences at scale.
How I became a Product Designer
